Going Undercover: Covert Marketing
I read a really interesting article on the emerging social media trend of ‘dark marketing’ which takes a very much ‘covert’ approach. It provides examples of companies that have implemented stealth...
View ArticleSocial media (Twitter) tells the story of the Mumbai terror attacks
It’s been really interesting to see how the terrorist attacks in India, Mumbai, have played out using social media – Twitter and blogging in particular. In fact, I am led to believe that social media...
View ArticleOnline Video Styles
Wanted to follow up on a post last week by colleague Ray Rahmati focused on best practices for video content. The following online video styles were developed in conjunction with my fellow colleagues...
View ArticleNichepaper Manifesto Nonsense
My colleague Sam North, former managing editor of The Sydney Morning Herald and The Sun-Herald in Australia, has responded strongly to Umair Haque’s Nichepaper Manifesto. He doesn’t blog but has given...
View ArticleExpanding your clients’ online communities: think ‘quality NOT quantity’
Nate Cochrane pens his rules for social media etiquette on Australian new site, iTNews. And in a style true to the very fundamentals of social media which encourage active sharing and participation, he...
View ArticlePreference-based consumer marketing. Why do we ignore it?
There is a vast amount of research that has been conducted recently regarding the consumers’ preferred method of receiving marketing communication. A recent study by Forrester Research, and...
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